Selecting a Mobile Implementation Strategy……

 Mobile is the new web: In the year 2000, businesses realized that the future of commerce and customer relations lay with the web, which had just exploded. Within a few short years, web trading had eclipsed traditional offline trading. Mobile commerce is currently a fraction of web commerce. But within a few years, it will in turn eclipse traditional web commerce.

Businesses, large and small, know this and are planning products to prepare for and take advantage of the coming mobile tide. These products are innovative and attractive. In fact, most companies are planning products that are still waiting for mobile technology to catch up.

Because the mobile explosion is for a good reason. People prefer the engagement and immediacy of mobile. Mobiles fit into a person’s lifestyle, top 10 mobile application development company in Kuwait moving with them, rather than requiring people to get to know them in terms of technology. And in this change there are new opportunities, far beyond selling the same things through a new channel.

Why does mobile matter?

Mobile is the new web: In the year 2000, businesses realized that the future of commerce and customer relations lay with the web, which had just exploded. Within a few short years, web trading had eclipsed traditional offline trading. Mobile commerce is currently a fraction of web commerce. But within a few years, it will in turn eclipse traditional web commerce.

Businesses, large and small, know this and are planning products to prepare for and take advantage of the coming mobile tide. These products are innovative and attractive. In fact, most companies are planning products that are still waiting for mobile technology to catch up.

opening gambit

While experience may be a primary goal, there are as many as four or five different mobile platforms to consider: iOS, Android, BlackBerry, Windows Phone 7, and Mobile Web. If more than one or two of those platforms are important to you, providing a high-fidelity experience on all of them would be an extraordinarily expensive and time-consuming operation. application development company in Dubai That’s not to say it’s not worth aiming for a great experience on all major platforms. Instead of trying to get there right away, treat this as a goal.

Instead, think about what your first step into mobile technology should be. A first step will involve some trade-off between platform coverage and experience fidelity. The nature of your app, your business, your users, and the market will guide you as to what the trade-off should be. Given all of these limitations, your options span a range of choices between supporting a single platform with an ultra-high-fidelity experience and supporting all platforms with a basic experience.

The laser strategy

Laser’s strategy is to focus on a small feature set and a single platform, but with a highly polished and immersive user experience. You would follow this strategy when experience is key to your app or product. Often the application would be substantially the product.

For example, your goal may be to provide a substantially new approach to buying flights, as Hipmunk has done. Or Mobile apps development companies in Dammam your app may be trying to reach a very specific niche of customers that may be heavily influenced by design, as is the case with Instagram.

Either way, experience is king. Select a platform and create a very high-fidelity experience app only on this platform.

The Strategy of Covering Your Bases

The Cover-Your-Bases strategy is to focus on creating a lower fidelity app on many, if not all, mobile platforms. This app would provide a consistent feature set and experience across all platforms. This strategy is best suited when you already have a large user base and the app would be a new channel to access your existing product.

Due to your existing user base, the most important thing is to show the new channel to as many users as possible. Clearly, platform coverage is king. However, since this is a mobile device, the experience is still very important. Instead of providing a degraded experience, provide a simplified experience with a minimal set of features.

Dimensions to Measure

While we believe that user experience and platform coverage are the two key dimensions to use when determining your mobile deployment strategy, there are many other variables to consider.

You

Lifetime/Lifecycle: How often will you go through the app development process? How long is the application intended to last? Will it be replaced fairly quickly? mobile app company in in Abu Dhabi A short-lived app would be better suited for a laser strategy: if the app is not going to be maintained, a rapidly developing single-platform app might be better suited.

Budget: You’ve decided to build an app, so you can clearly afford something, but how many updates can you afford? If your budget spans one release, but not many updates, then a laser strategy would allow you to focus on high-value platforms effectively, with only a small number of releases.

Existing systems and internal skills: Do you have a large set of existing internal systems that any application will need to integrate with? What are your internal skills available for development? Do you have a large group of Java developers eager to retrain? If you have large and complex existing systems, a mobile app is probably a new channel for your existing product. Also, retraining your inner skills will take a few throws to bear fruit. The Cover-Your-Bases strategy is probably suitable.

your users

Who are they? What drives them? What are your demographics? Your relationships with mobile technology? A user base with a narrow focus might be well targeted with a laser strategy, while if your user base is large, your best bet is to try to reach as many as possible with Cover-Your-Bases.

What is the competition doing? It’s usually a bad idea to respond to the competition, but if mobile or user experience is one of your key differentiators, it’s important to keep that in mind.

Marketing buzz: Is the intention to create marketing buzz around this app? Will the buzz be for the app itself, or will it be an exercise in building brand buzz? best mobile apps development companies in Oman A branding exercise could go one of two ways: If the app is meant to contribute to and expand your brand, then you need to act quickly. However, if the app is to become a brand in its own right, then quality and long-term evolution are significantly more important.

The application

Nature: Is the app part of a branding exercise? Part of a competition? Something that your users will use occasionally, or intended to be a long-lasting workhorse that will substantially replace your customers’ existing communication channels with your product.

B2[ECB]: Is it a business-to-employee, customer, or business application? Each of these will have substantially different interaction models. The accepted wisdom is that employees will tolerate a much lower quality experience. However, this is changing. Just as mobile devices have increased consumer experience expectations, they have also increased employee expectations. With the advent of bring your own device, it’s no longer enough to treat your employees as a captive audience.

Native Device Features: How much access to native device features does your app require?

Conclusion :

In the end, everyone knows that mobile is the wave of the future. The three biggest companies in tech are fighting over it right now. But unlike the web before it, mobile devices are making the user experience important. And it’s so important that it could substantially change the way online commerce is done. It is a rare business that can safely ignore this for a long time.

However, mobile is also fragmented. And given the cost of building a high-quality user experience, how do you deal with it? Expect to have to trade off platform coverage and user experience, at least initially. Over time, it will be able to evolve to provide a quality experience on a large number of platforms. best android app development companies in Riyadh But to get here efficiently, you’ll need to be intentional in how you select your mobile deployment strategy.

Imagine how your application or product can evolve, prepare yourself for the most likely evolutionary paths. And pay special attention to what HTML5 and mobile web technology can offer you.

Finally, take advantage of how new the mobile is. Can you run your mobile development group like a lean startup? Can you build a culture of fast pace and learning in this group? And then prepare your development teams for this exciting new world.

Read more : How Much Does It Cost To Develop redbus app

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